S-Commerce (Social Commerce) refers to the use of social networks and social media tools to support and encourage E-commerce transactions.
Posts published in March 2023
When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.
Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.
This article talks about three main functions of price and explains how these functions of price influence the market system.
Price is the amount of money paid by a customer to purchase a particular product – good or service, irrespective of its value.
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.