"Becoming a thought leader" is an aspirational goal for many professionals and companies. It signifies reaching a pinnacle of influence and expertise within a specific industry or niche.
Posts published in “MARKETING MIX – PUBLICS”
To truly thrive, businesses must become adept at navigating the stakeholder landscape, identifying who their key publics are, and understanding their unique influence.
By effectively engaging with all relevant publics, social marketers can increase the reach and impact of their programs.
Publics refer to the diverse groups of individuals and organizations that have a stake in the success of a social marketing campaign.