Posts published in “BRANDING”

While authenticity often follows, transparency is the direct, actionable practice that builds it. This focus allows for a deeper dive into concrete steps and the measurable impact of open communication.

Effectively managing your personal brand requires a deliberate and ongoing effort, encompassing everything from your online presence to your in-person interactions.

Brand advocacy: the phenomenon where individuals, driven by positive experiences and genuine belief, actively promote and recommend a brand to their networks.

It's more than just a buzzword; it's the bedrock upon which genuine trust, lasting customer relationships, and sustainable success are built.

In an era of hyper-connectivity and discerning consumers, authenticity has transcended buzzword status to become a foundational pillar of business success.

Each brand within portfolio is typically positioned uniquely, targeting a specific customer segment with tailored messaging, pricing, and even distribution.

To design a logo is a pivotal step in establishing your business's brand identity. A well-crafted logo not only distinguishes your company from competitors but (...)

Brand longevity refers to a brand's ability to maintain its relevance, appeal, and competitive edge over an extended period.

Brand reputation refers to the overall perception that the public has of a company or brand. It is shaped by a variety of factors.

Brand recognition is a strategic asset that drives growth, profitability, and long-term success. It is a key ingredient in building a sustainable business.

The title of 'World's Most Valuable Brands' can be a bit tricky, as different organizations use different methodologies to rank them.

Own-label brands, also known as private label or store brands, are products that are made and sold by a retailer under its own brand name.

Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.

Brand extension refers to the use of an existing brand to launch new products under that same brand name. It helps to prolong brand life cycle.

Brand value is the added premium that customers are willing to pay for a product of a well known brand instead of buying a generic equivalent.

Brand loyalty is when customers buy the same brand of a product repeatedly – over and over again for a long time. They are devoted to the brand.

Brand development is a long-term marketing strategy meant to build, improve and strengthen the brand image. It happens after brand awareness.

Brand awareness shows how much customers are aware of a particular brand. Specifically, how fast it comes to their mind when a product is mentioned.

Brand image is an identity given to a product, or the range of products, which gives it unique personality of its own.