Posts published in “CUSTOMER RELATIONSHIP MANAGEMENT”

This isn't just about addressing a customer by their first name; it's about delivering an experience so tailored, so prescient, that it feels like the brand knows them better than they know themselves.

Predictive Customer Service (also known as Predictive Customer Support) is a revolutionary approach that leverages data, artificial intelligence (AI), and machine learning (ML) to anticipate customer needs and potential issues before they even arise or are explicitly reported.

Customer retention refers to a company's ability to keep its existing customers over a period of time.

Customer switching cost refers to the disadvantages or expenses, both monetary and non-monetary, that a consumer incurs when changing from one product, service, or supplier to another.

Customer Acquisition Cost (CAC) is a critically important metric in business, serving as a direct indicator of the efficiency and sustainability of your growth efforts.

Smart messaging is a catch-all term for technologies that allow you to message clients and customers effectively. These include solutions like AI chatbots, SMS, Emails, and push notifications from apps.

"Freebie seekers" are individuals who actively look for and take advantage of free goods, services, or information with little to no intention of ever becoming paying customers.

It's no longer enough to offer a great product or a competitive price; how a customer feels throughout their entire journey with a brand is now paramount to business success.

Multi-channel means a brand uses several channels (e.g., a website, an email list, social media).

The "Buy Now, Pay Later" (BNPL) phenomenon has undeniably reshaped the consumer credit landscape, evolving from a niche offering to a ubiquitous payment option at online and increasingly, brick-and-mortar checkouts.

"Buy now, pay never" is a phrase that has emerged in discussions around Buy Now, Pay Later (BNPL) services, often in a negative context.

Without a steady stream of new individuals or organizations choosing your products or services, even the most innovative ideas will wither.

In a world of endless options and relentless marketing, the single most valuable currency a business can earn is customer confidence measured by confidence level.

Customer Journey Mapping means isualizing the customer's experience with a product or service, identifying pain points and opportunities for improvement.

Customer Lifetime Value (CLTV) can help business managers to estimate the total value of a customer over their relationship with the business organization.

Behavioral Economics means applying psychological insights to understand consumer decision-making. This goes beyond traditional marketing.

Customer satisfaction is not just about surface-level interactions, but about building a customer-centric culture throughout your organization.

This article provides a comprehensive guide on effectively handling customer complaints within a business organization. Let's start with why customers complain.

This article is about using psychology to get into your customer's mind. Marketers are tapping into the science of psychology to influence your decisions.