There is a huge range of promotional activities that are forms of sales promotion. Let’s take a look at methods of sales promotion in details.
Posts published in “MARKETING MIX – PROMOTION”
Own-label brands, also known as private label or store brands, are products that are made and sold by a retailer under its own brand name.
Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
Promotional campaigns must be distinctive to stand out from the competition. What is said in promotion is as important as how it is said.
The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.
Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.
One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.
Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.
Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.