WhatsApp Business is a version of the popular messaging app specifically designed for businesses to communicate with their customers. It provides tools to help businesses interact more efficiently, build trust, and grow.
Posts published in “MARKETING MIX – PROMOTION”
Meta Business Suite is a powerful, free platform designed by Meta (formerly Facebook) to help businesses manage their presence on Facebook and Instagram from a single, centralized dashboard.
When crafted strategically, your promotional efforts can achieve a multitude of goals, but at their core, they typically revolve around three fundamental objectives: informing, persuading, and reminding.
At its core, it's about engaging with potential and existing customers where they already spend a significant amount of their time.
Traditional PR (Public Relations) refers to the time-honored practices and strategies used to manage a brand's reputation and communicate its messages through established, "offline" media channels.
Digital PR (Public Relations) is the modern evolution of traditional PR, leveraging online channels and strategies to build and manage a brand's reputation, increase its visibility, and influence public perception.
Email marketing is a powerful digital marketing strategy that involves sending emails to a group of people (your "subscribers") who have opted in to receive communications from your business.
Improving your company's website authority (often measured by Moz's Domain Authority or Ahrefs' Domain Rating) is a long-term, strategic effort.
A business conference can seem like it is an awfully big event to run and it can feel highly daunting at the same time.
User-Generated Content (UGC) has become an indispensable tool for businesses in the digital age, and its importance continues to grow.
Social proof is a powerful psychological and marketing phenomenon that leverages the natural human tendency to look to others for guidance on how to think, feel, or act, especially in situations of uncertainty.
The decision of whether businesses should offer free goods and services is complex, with both significant benefits and potential drawbacks.
"Going viral" has become the holy grail for brands, creators, and individuals alike in the digital age.
This isn't just an update to SEO; it's a fundamental reimagining of how businesses will capture attention in an AI-first search environment.
As a music lover, you know the struggle of missing out on great local performances.
As the digital marketplace evolves in 2025, three standout ecommerce operations have emerged with proven track records and significant upside.
Did you know that "Call Her Daddy" consistently ranks among the top five podcasts globally, with over 2.3 million listeners per episode?
Tracking your SEO performance isn't just helpful—it's essential for data-driven decision making.
A local craft brewery partnered with Dash Asheville Agency and saw a 73% increase in taproom visits within three months of implementing their targeted social media package.
In today's fast-paced digital economy, internet advertising is no longer optional—it's essential.