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Posts published in “MARKETING”

Trendslop

Trendslop is a relatively new term, popularized in early 2026 by research published in the Harvard Business Review. It describes a specific failure mode of Large Language Models (LLMs) when used for high-level business strategy and marketing planning.

Data Room

A Data Room is a secure, centralized repository—either physical or digital—used for storing and sharing sensitive information, typically during high-stakes business transactions.

Best Ad Exchanges

Choosing the "best" ad exchange in 2026 depends heavily on whether you are prioritizing massive reach, niche inventory like Connected TV (CTV), or high-performance retail data.

Do Congestion Prices Work?

Data from cities that have maintained these systems for decades—such as London, Singapore, and Stockholm—suggest that they do work, provided they are paired with robust public transit and are updated to reflect changing vehicle technologies.

Intentional Friction

Intentional friction—the deliberate placement of hurdles in a customer or employee journey—is becoming a vital tool for increasing perceived value, ensuring safety, and fostering brand loyalty.