Without a steady stream of new individuals or organizations choosing your products or services, even the most innovative ideas will wither.
Posts published in “MARKETING”
In today's fast-paced digital economy, internet advertising is no longer optional—it's essential.
The term "infant industries" carries significant weight, particularly when discussing the development and competitiveness of emerging economies or the birth of entirely new sectors.
While pure monopolies, defined as a single firm controlling 100% of the market, are rare in the modern economy, they do still exist in certain specific contexts.
Today, we're diving into a fascinating market structure that you encounter every single day: monopolistic competition.
In economics, the terms "price maker" and "price taker" describe the degree of control that a firm has over the price of its products or services in the market.
Understanding market structure provides a powerful lens through which to analyze industry dynamics, predict firm behavior, and evaluate the effectiveness of market regulations.
In its simplest form, derived demand means the demand for a good or service is a consequence of the demand for another, related good or service.
In a world of endless options and relentless marketing, the single most valuable currency a business can earn is customer confidence measured by confidence level.
Yes, bartering is still used in the modern world, although it's not the primary form of economic exchange in most developed countries.
There’s a popular phrase in economics: “There’s no such thing as a free lunch.” Even free goods come with hidden costs—processing, access, infrastructure, or environmental impact.
Consumer products are typically divided into three major categories: convenience items, shopping goods, and specialty products.
So, a product is considered value for money when it delivers strong benefits for the price paid.
Are you struggling to increase sales on your E-Commerce websites? You’re not alone. Many online store owners face the same challenge.
But what about those essential things we all benefit from, regardless of whether we directly pay for them? Enter the realm of public goods.
Instead of just manufacturing and selling physical products, businesses offer comprehensive solutions that include maintenance, support, analytics, and even performance guarantees.