Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Posts published in “MARKETING MIX – PLACE”
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.
This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.
This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.
This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.
Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.
There are three approaches to distribution depending on intensity. They include Intensive Distribution, Selective Distribution and Exclusive Distribution.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing Mix focus on the role of customers in a business.
Good Marketing Mix is when the right product is sold at the right price with the right promotion in the right place. Here are 5 tips.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.