This article talks about issues of conducting ethical market research and examples of unethical market research practices.
Posts published in December 2022
This is a very brief summary of how market research can support New Product Development (NPD) in a business organization. In 4 STEPS.
The four basic economic systems that exist in the modern economy include Centrally Planned Economy, Market Economy, Mixed Economy and Traditional Economies.
Sales forecasting is a marketing management technique used by business managers to predict future sales over a period of time.
Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This article introduces a very basic difference between two highly popular yet frequently confusing terms economy and Economics.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.