A strong business identity, often referred to as a strong brand identity, is the collective impression your business makes on its customers, employees, and the market. It is the core of how you present yourself and how you are perceived.
Posts tagged as “Word-of-Mouth Marketing”
Product Customization
August 29, 2025 |
No longer a niche luxury, product customization is rapidly becoming a mainstream expectation. From the shoes on your feet to the coffee in your hand, the ability to tailor a product to your specific preferences is empowering consumers and redefining brand loyalty.
Ponzi Schemes: False Promise of Unrealistic Returns
August 22, 2025 |
A Ponzi scheme is a fraudulent investment operation where the organizer pays returns to existing investors using money collected from new investors, rather than from actual profits.
How to Compete With Giant Businesses?
July 17, 2025 |
In the vast and dynamic landscape of modern commerce, the presence of giant businesses often casts a long shadow, seemingly dominating markets with their immense resources, established infrastructure, and widespread brand recognition.
Future Generations of Customers
July 14, 2025 |
Primarily, this includes Generation Z (born roughly 1997-2012) and Generation Alpha (born after 2010).
Customer Retention
June 21, 2025 |
Customer retention refers to a company's ability to keep its existing customers over a period of time.
Customer Acquisition Cost (CAC)
June 18, 2025 |
Customer Acquisition Cost (CAC) is a critically important metric in business, serving as a direct indicator of the efficiency and sustainability of your growth efforts.
Empowering Employees as Brand Advocates
June 12, 2025 |
When we talk about the "People" in the marketing mix, our minds often jump straight to customer service representatives or sales teams – the direct interfaces with the public.
Customer Experience (CX) Matters
June 6, 2025 |
It's no longer enough to offer a great product or a competitive price; how a customer feels throughout their entire journey with a brand is now paramount to business success.
Online communities are a crucial component of modern marketing strategies, impacting various aspects from brand perception to sales.
Should Businesses Offer Free Goods and Services?
June 4, 2025 |
The decision of whether businesses should offer free goods and services is complex, with both significant benefits and potential drawbacks.
New Types of Assets in a Modern Business Organization
April 14, 2025 |
Today, businesses are recognizing new, intangible, and digital assets that are equally, if not more, valuable. They are shaping the future of modern businesses.
The Concept of Total Product Experience (TPE)
February 13, 2025 |
Total Product Experience (TPE) recognizes that the value of a product extends beyond its functional capabilities, encompassing emotional and social factors.
Impact of E-Commerce on 4Ps of Marketing Mix
June 26, 2023 |
E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.