Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts tagged as “viral marketing”
How Technology Changes Promotion?
August 4, 2023 |
BUSINESS MANAGEMENT, MARKETING and MARKETING MIX - PROMOTION
Technology changes promotion in a way that new technologies have significantly impacted the way businesses market and sell products to customers.
What Is a Promotion?
March 16, 2023 |
BUSINESS MANAGEMENT, MARKETING and MARKETING MIX - PROMOTION
By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.