The following list presents 50 of the most prominent business thinkers and their key contributions, offering a comprehensive overview of the intellectual history of management and the core ideas that underpin modern business practice.
Posts tagged as “Theodore Levitt”
Focusing too narrowly on the specific products or services a company offers, rather than considering the broader needs and wants of customers.
Companies should redefine themselves as satisfying customer needs and wants, and redefine their product ideas accordingly.