This article is about psychographic market segmentation. Psychographic factors include lifestyle, hobbies and interests, values and attitudes, social status, culture and personality.
Posts tagged as “The Body Shop”
Introduction to Social Marketing
June 27, 2022 |
Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Sustainable Development
June 22, 2021 |
BUSINESS MANAGEMENT, BUSINESS ORGANIZATION and INTERNAL AND EXTERNAL ENVIRONMENT
A business is sustainable when it contributes towards the economic growth of the country making profits while obeying the law, being ethical and environmentally friendly.