High-potential employees, often referred to as "HiPos," are individuals within an organization.
Posts tagged as “sponsorship”
Employee Resource Groups (ERGs) are groups of employees who share a common identity or characteristic and bridge the gap between individual & organizational goals.
How to Pay for Your Social Marketing Campaign?
December 11, 2024 |
There are various sources of funding for social marketing campaigns. Let's take a look at common ways to pay for promoting your social marketing activities.
Here is why sports business coverage needs a "Moneyball" approach, focusing on the financial game behind the highlights.
Active Income and Passive Income
January 9, 2024 |
This article is about active income and passive income of my family. When it comes to earning money, my family has quite stable income these years.
Promotion Mix: Below-The-Line Promotion (BTL)
November 29, 2023 |
Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
The most important aspect of marketing is to create Unique Selling Point (USP) for the product to differentiate from competitors.
Common Methods of Differentiation
April 25, 2023 |
What are the typical methods of differentiation? A firm may differentiate itself from competitors through unique 8Ps of Marketing Mix.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
What Is a Promotion?
March 16, 2023 |
By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.
The 8Ps of Marketing Mix for Social Marketing
July 4, 2022 |
There are 8Ps in Marketing Mix for Social Marketing. It considers Publics, Partnership, Policy and Purse Strings to create the 8Ps of Social Marketing Mix.
A Letter to My Readers
December 31, 2021 |
This is a letter to my readers. In this annual summary, I will be writing about what happened in 2021, and what will happen in 2022.
15 Revenue Streams. Where Do Businesses Get Revenue From?
December 30, 2021 |
Revenue streams refer to different types of sources of revenue that a firm has. Revenue is all the money coming into the business.
Internal Sources of Finance: Retained Profits (2/4)
November 12, 2021 |
Internal sources of finance come from within the business. Retained profits kept in the business belong to internal sources of finance.
The STEEPLE Analysis – Ethical Opportunities and Threats
June 26, 2021 |
Although business ethics is not always enforced by law, it has a vital role to play in business decision-making.