Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts tagged as “sponsorship”
What Is a Promotion?
March 16, 2023 |
BUSINESS MANAGEMENT, MARKETING and MARKETING MIX - PROMOTION
By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.
The 8Ps of Marketing Mix for Social Marketing
July 4, 2022 |
There are 8Ps in Marketing Mix for Social Marketing. It considers Publics, Partnership, Policy and Purse Strings to create the 8Ps of Social Marketing Mix.