That's an excellent topic! The Value Disciplines in marketing, developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders, are a core framework for strategic positioning.
Posts tagged as “Southwest Airlines”
Got it — you’d like an explanation of “Managing Finance by the Open Book”. This usually refers to Open-Book Management (OBM), a financial and organizational approach where companies share financial information with employees to build transparency, accountability, and collective responsibility.
By consciously choosing and diligently executing one of these generic strategies, your business can build a powerful competitive advantage.