Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Posts tagged as “SMART business objectives”
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
To make effective decisions in a business, it requires setting clear objectives. Managers can use The Decision-Making Framework model.
In order to make setting objectives clear and effective, businesses often use ‘SMART’ criteria.