Increasing Customer Lifetime Value (CLV) is a core strategy for sustainable business growth, as retaining and growing revenue from existing customers is often much more cost-effective than acquiring new ones.
Posts tagged as “Selling”
Workforce Segmentation is a strategic HR and business management approach that involves dividing a company's employees into distinct groups (or segments) based on shared characteristics, such as their skills, performance, contribution to business goals, or risk of departure.
Pricing is arguably the single most powerful lever a business can pull to influence revenue and profitability. Beyond simple cost-plus or competitor-matching methods lie Advanced Pricing Tactics—sophisticated strategies that leverage technology, data analysis, and deep consumer psychology to optimize every transaction.
In the high-stakes world of mergers and acquisitions (M&A), the word "synergy" often rings like a siren song, promising greater value, enhanced efficiency, and market dominance. The idea that "two plus two can equal five" is undeniably appealing. Yet, for many companies, the pursuit of these elusive synergies turns into a costly misadventure – a phenomenon aptly dubbed "The Synergy Trap."
When one division sells a good or service to another division within the same company, a transfer price must be established. This is critical because it affects the profitability of both units and, therefore, managerial bonuses.
The topic of Stock Control, also commonly known as Inventory Management, is fundamental to the operational and financial success of any business that holds physical goods.
Expanding overseas has long been viewed as a symbol of success and ambition. From multinational giants like Starbucks and McDonald’s to emerging tech firms, companies seek international markets to boost growth, reach new customers, and diversify their operations.
A Training Needs Analysis (TNA) is a systematic process used by organizations to identify the gap between the current knowledge, skills, and abilities (KSAs) of their employees and the desired KSAs required to achieve organizational goals.