Secondary market research, or desk research, collects second-hand data and information that already exists as these were gathered by others.
Posts tagged as “secondary market research”
Secondary market research (desk research) gathers second-data that already exists. Check advantages and disadvantages of secondary research.
Primary research (field research) collects new data for the first time. Read more about advantages and disadvantages of primary market research.
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
The ideas for starting a new business may be on a totally new idea or a new way of offering a service. Ideas for a new company come from many places.