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Posts tagged as “Salesforce”

The Value Disciplines

That's an excellent topic! The Value Disciplines in marketing, developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders, are a core framework for strategic positioning.

Introducing An Equal Opportunities Pay

A commitment to Equal Opportunities Pay is a fundamental business strategy that ensures all employees receive equal pay for equal work or work of equal value, regardless of protected characteristics such as gender, race, ethnicity, religion, or other non-job-related factors. Implementing this policy is a critical step in building a fair, transparent, and high-performing organization.

Workflow Software

Workflow software, also known as business process management (BPM) software or workflow automation software, is a category of tools designed to automate, manage, and optimize the sequence of tasks and activities that make up a business process.

Weightless Startup

The term "Weightless Startup" refers to a business model that minimizes or eliminates the need for physical assets, traditional infrastructure, and large upfront capital investments.

AI for Business Managers

For today's business managers, understanding and strategically leveraging AI is not merely an option but a critical imperative for sustained growth, competitive advantage, and long-term relevance.

Business Management Software

What's "popular" can depend on the size and type of business, but there are several categories and specific tools that consistently rank high due to their widespread adoption and comprehensive features.

Customer Switching Cost

Customer switching cost refers to the disadvantages or expenses, both monetary and non-monetary, that a consumer incurs when changing from one product, service, or supplier to another.