Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
Posts tagged as “Relationship Management”
4Cs of Marketing – Role of Customers in Business
March 3, 2023 |
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing focus on the role of customers in a business.
Objectives of The Marketing Department
June 9, 2022 |
Marketing department in a business organization has four generic objectives which are directly linked with the 4Ps of the Marketing Mix.
The STEEPLE Analysis provides businesses and managers with an overview of the factors specific to the external environment only.