Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts tagged as “promotion mix”
The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.