McDonald's is not just a fast-food giant, it is a marketing marvel. Let's delve into how McDonald's uses each P to keep those golden arches gleaming.
Posts tagged as “product”
One of the most important production decisions is the choice of production method and the factor inputs. What factors will influence the choice?
This article describes the differences between products and brands. Distinction between a product and a brand is a crucial job for marketing managers.
Most products pass through a number of phases. Let's take a look how 4Ps of Marketing Mix change at different stages of Product Life Cycle (PLC).
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Business managers need to decide upon the appropriate price being used by the company to successfully market its products.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing Mix focus on the role of customers in a business.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
A business organization is a system of interconnected parts working together smoothly to achieve its business aim. Let’s take a look at business functions.