There are different stages of Product Life Cycle (PLC). Each stage is likely to have a very different investment, sales revenue, profit and cash flows.
Posts tagged as “product life cycle”
As all products have a very specific life cycle, Product Life Cycle (PLC) is the typical process that all products go through from birth to death.
Companies should redefine themselves as satisfying customer needs and wants, and redefine their product ideas accordingly.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
In practice, businesses are likely to use a combination of sales forecasting methods. The choice depends on several factors.
Marketing strategies evolve over time to go along with market changes, changes in customer preferences and changes inside the business organization.
The main aim when solving Cash Flow problems is to improve the cash position of the business, not to increase sales revenue or maximize profits.