After reading about top tips for writing a market research survey, here is a short checklist for you to follow to make your survey correct and appropriate.
Posts tagged as “Primary Market Research”
Secondary market research, or desk research, collects second-hand data and information that already exists as these were gathered by others.
Primary market research, also known as field research, is market research that gathers new original data first-hand for a specific research purpose.
Secondary market research (desk research) gathers second-data that already exists. Check advantages and disadvantages of secondary research.
Primary research (field research) collects new data for the first time. Read more about advantages and disadvantages of primary market research.