Pricing is arguably the single most powerful lever a business can pull to influence revenue and profitability. Beyond simple cost-plus or competitor-matching methods lie Advanced Pricing Tactics—sophisticated strategies that leverage technology, data analysis, and deep consumer psychology to optimize every transaction.
Posts tagged as “Price Sensitivity”
By consciously choosing and diligently executing one of these generic strategies, your business can build a powerful competitive advantage.
Scenario planning is a strategic process that involves creating multiple plausible future scenarios and developing corresponding strategies to address each one.
Promotional campaigns must be distinctive to stand out from the competition. What is said in promotion is as important as how it is said.
A brand is used to identify and to differentiate the products of one seller from products of competitors. Brands distinguish some products.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.