This title, "The 7 Day MBA – Business Guide for Busy People" (often associated with the book by Chris Forrest or the concept popularized by Ambassador Udaya Indrarathna as a Mini-MBA program), represents an attempt to deliver the core knowledge of a traditional MBA curriculum in an extremely condensed and accessible format.
Posts tagged as “Porter’s Five Forces”
In the dynamic and often brutal landscape of modern business, simply having a good product or service is rarely enough. To achieve sustained success and growth, a business must forge a robust, well-defined, and defensible Competitive Strategy.
A competitive strategy is a company's long-term action plan designed to gain a significant and sustainable advantage over its rivals in the market.
Developing a business strategy for the era of globalization requires companies to adapt to a complex, interconnected world.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.