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Posts tagged as “Perceived Value”

Power of Strong Business Identity

A strong business identity, often referred to as a strong brand identity, is the collective impression your business makes on its customers, employees, and the market. It is the core of how you present yourself and how you are perceived.

Graphic Design in Marketing

Graphic design, encompassing everything from a company's logo and color palette to its website and social media content, is no longer a cost center but a fundamental investment that drives brand identity, shapes consumer perception, and ultimately generates a tangible return on investment.

Product Customization

No longer a niche luxury, product customization is rapidly becoming a mainstream expectation. From the shoes on your feet to the coffee in your hand, the ability to tailor a product to your specific preferences is empowering consumers and redefining brand loyalty.

What Is A Fair Price?

At its core, it represents a price that is considered reasonable and justifiable for both the buyer and the seller. It's the point of equilibrium where a transaction is mutually beneficial and avoids exploitation.

Go-To-Market Strategy

A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will bring a new product or service to market, or how it will reintroduce an existing product to a new market.

Price Wars

Price wars occurs when two or more rival companies aggressively lower the prices of their products or services in a competitive effort to gain market share or drive competitors out of business.

Freebie Seekers

"Freebie seekers" are individuals who actively look for and take advantage of free goods, services, or information with little to no intention of ever becoming paying customers.