Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts tagged as “NPM”
The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
Both Cash Flow Statement and Cash Flow Forecast only deal with cash. All firms should engage in forecasting theirs cash flows.
Quick Ratio (Acid-Test Ratio) is ratio between the most liquid assets and Current Liabilities. It deals with the firm’s most liquid assets.
Current Ratio is ratio between Current Assets and Current Liabilities. It compares Current Assets with Current Liabilities of the business.