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Posts tagged as “Nike”

The Value Disciplines

November 7, 2025 |

BUSINESS MANAGEMENT and MARKETING

That's an excellent topic! The Value Disciplines in marketing, developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders, are a core framework for strategic positioning.

Integrating Advertising With Other Campaigns

October 29, 2025 |

BUSINESS MANAGEMENT and MARKETING

In today’s fragmented marketing landscape, consumers encounter brands through countless touchpoints — from television ads and social media feeds to influencer content, events, email, and search results. Businesses that continue to treat advertising as a standalone activity risk wasting both their budgets and their potential reach.

Taking Action On The Environment

October 28, 2025 |

BUSINESS MANAGEMENT and STRATEGY

The necessity for businesses to transition to environmentally conscious practices is no longer just a corporate social responsibility initiative but a core component of long-term strategy and global competitiveness.

Power of Strong Business Identity

September 26, 2025 |

BUSINESS MANAGEMENT and MARKETING

A strong business identity, often referred to as a strong brand identity, is the collective impression your business makes on its customers, employees, and the market. It is the core of how you present yourself and how you are perceived.

9 Different Types of Evidence in Business Research

September 17, 2025 |

BUSINESS EDUCATION

Business research is the cornerstone of informed decision-making in a highly competitive global economy. Whether an organization is developing new products, expanding into new markets, or evaluating employee performance, evidence plays a critical role in guiding choices.

Brand Ecosystem

September 13, 2025 |

BUSINESS MANAGEMENT and MARKETING

A brand ecosystem is a comprehensive, interconnected network of products, services, partners, and technologies all working together to create a seamless and cohesive experience for the customer.

Graphic Design in Marketing

September 4, 2025 |

BUSINESS MANAGEMENT and MARKETING

Graphic design, encompassing everything from a company's logo and color palette to its website and social media content, is no longer a cost center but a fundamental investment that drives brand identity, shapes consumer perception, and ultimately generates a tangible return on investment.