That's an excellent topic! The Value Disciplines in marketing, developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders, are a core framework for strategic positioning.
Posts tagged as “McDonald’s”
Developing a business strategy for the era of globalization requires companies to adapt to a complex, interconnected world.
For business leaders, the terms "big brand" and "mega-brand" are often used interchangeably. But for those of us in the business of building and growing brands, the distinction is critical.
Competing in the global market is a complex but often necessary step for business growth. It requires a strategic and well-thought-out approach that goes beyond simply selling products in another country.
Gathering precise, real-time "global market share" data for every popular product is challenging, as these figures are constantly fluctuating and often proprietary.
Operating across multiple locations, or multisite locations businesses, are prevalent across various industries. This model has advantages and drawbacks.
This short statement can be a meaningful summary of what Taylor’s Scientific Management is all about when it comes to motivation.
The title of 'World's Most Valuable Brands' can be a bit tricky, as different organizations use different methodologies to rank them.
Global Localization Marketing Strategy means that the Marketing Mix is adapted to meet local cultures with different products, prices, promotions and distribution.