This title, "The 7 Day MBA – Business Guide for Busy People" (often associated with the book by Chris Forrest or the concept popularized by Ambassador Udaya Indrarathna as a Mini-MBA program), represents an attempt to deliver the core knowledge of a traditional MBA curriculum in an extremely condensed and accessible format.
Posts tagged as “Market Segmentation”
A competitive strategy is a company's long-term action plan designed to gain a significant and sustainable advantage over its rivals in the market.
The law states that as income rises, the percentage of a household's budget spent on food decreases, even though the total amount of money spent on food might increase.
Focused marketing, also known as a focus strategy or niche marketing, is a competitive strategy where a company directs its marketing and sales efforts toward a specific, narrowly defined market segment.
Activity-Based Costing (ABC) is a costing method that identifies the activities performed within an organization and assigns the costs of those activities to products, services, or customers based on their actual consumption of those activities.