Promotion Mix: Below-The-Line Promotion (BTL) November 29, 2023 | BUSINESS MANAGEMENT, MARKETING and MARKETING MIX - PROMOTION Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
What Is a Promotion? March 16, 2023 | BUSINESS MANAGEMENT, MARKETING and MARKETING MIX - PROMOTION By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.