Introduction to Social Marketing June 27, 2022 | BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING? Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Differences Between Commercial Marketing and Social Marketing June 22, 2022 | BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING? Commercial Marketing aims to meet the needs and wants of customers. Social Marketing aims to promote activities that seek to influence social behavior.