Articles: 3,246  ·  Readers: 823,354  ·  Value: USD$2,139,535

Press "Enter" to skip to content

Posts tagged as “Gap”

Future Of Strategy

The concept of business strategy is undergoing a fundamental transformation. For decades, strategy was synonymous with long-term planning, rigid frameworks, and the search for sustainable competitive advantage in relatively stable markets. Today, that stability is a myth.

Future Of HR

The Human Resources function is undergoing a profound transformation, shifting its identity from a process-driven administrative department to the strategic core of the business. This change is driven by technology, the distributed nature of the modern workforce, and the rising imperative for organizations to focus on human capital as their primary competitive advantage.

Future Of Marketing

The landscape of marketing is shifting more rapidly than perhaps any other business function. Driven by breakthroughs in Artificial Intelligence, the demise of traditional tracking methods, and a profound change in consumer expectations, the future of marketing is not about maximizing reach; it's about achieving hyper-relevance at scale while upholding consumer trust and privacy.

Measuring Advertising Performance

Measuring advertising performance is one of the most critical aspects of marketing management. Advertising is a major investment for any company, and understanding how effectively it drives results determines whether the campaign was successful or not. Without proper evaluation, even the most creative or high-profile advertisements can turn into costly failures.

A Programme For Benchmarking

A Programme for Benchmarking is a structured, systematic, and ongoing initiative an organization uses to measure its products, services, and processes against those of recognized industry leaders or "best-in-class" companies, regardless of the industry.

Strategic Partnering

Strategic partnering, often referred to as a strategic alliance or joint venture, is a collaboration between two or more independent businesses that pool resources, technology, expertise, or finances to achieve mutual, shared, and strategic business objectives.

How To Negotiate Your Salary And Your Benefits?

Negotiating a job offer is one of the most critical professional skills you can master. It’s not just about the immediate financial gain; it’s about setting a baseline for your entire earnings trajectory, demonstrating your value, and establishing yourself as a confident, strategic professional from day one. Yet, for many, it’s a source of immense anxiety and avoidance.

Introducing An Equal Opportunities Pay

A commitment to Equal Opportunities Pay is a fundamental business strategy that ensures all employees receive equal pay for equal work or work of equal value, regardless of protected characteristics such as gender, race, ethnicity, religion, or other non-job-related factors. Implementing this policy is a critical step in building a fair, transparent, and high-performing organization.

The 7 Day MBA – A Short Business Guide for Busy People

This title, "The 7 Day MBA – Business Guide for Busy People" (often associated with the book by Chris Forrest or the concept popularized by Ambassador Udaya Indrarathna as a Mini-MBA program), represents an attempt to deliver the core knowledge of a traditional MBA curriculum in an extremely condensed and accessible format.

Working Out A Career Plan

A career plan is more than just a resume builder; it’s a strategic roadmap that aligns your daily efforts with your long-term aspirations. In today's dynamic job market, where industries evolve rapidly, a well-defined plan is crucial for maintaining direction, motivation, and sustained professional growth.

Training Needs Analysis

A Training Needs Analysis (TNA) is a systematic process used by organizations to identify the gap between the current knowledge, skills, and abilities (KSAs) of their employees and the desired KSAs required to achieve organizational goals.