The question of whether to "be first into the market" (first-mover advantage) or "be better" (fast-follower advantage) is a classic strategic dilemma with valid arguments for both sides.
Posts tagged as “First Mover”
Setting Marketing Objectives
September 12, 2022 |
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.