Promotional planning is a critical component of the overall marketing strategy for any successful business. It involves a systematic, coordinated process of developing, implementing, and evaluating a wide range of communication activities designed to inform, persuade, and influence consumer purchase decisions.
Posts tagged as “Expected Return”
The Capital Asset Pricing Model (CAPM), developed in the 1960s by William Sharpe, John Lintner, and Jan Mossin, provides a framework to evaluate the expected return of an investment relative to its risk.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Average Rate of Return (ARR) gives the annual Net Cash Flows (or net profits) from a project as a percentage of the initial cost of the investment.