Pricing is arguably the single most powerful lever a business can pull to influence revenue and profitability. Beyond simple cost-plus or competitor-matching methods lie Advanced Pricing Tactics—sophisticated strategies that leverage technology, data analysis, and deep consumer psychology to optimize every transaction.
Posts tagged as “dynamic pricing”
Innovation is the lifeblood of competitive organizations, driving growth, efficiency, and resilience. It is no longer confined to the Research and Development (R&D) department; instead, it is an essential mindset woven into the fabric of every major business function.
Autonomous Business Processes (ABPs) represent a significant evolution beyond traditional Robotic Process Automation (RPA), moving from automating individual, rules-based tasks to creating self-governing systems that manage entire workflows and make decisions with minimal human intervention.
While this approach may seem straightforward, it is essential to understand when it is most effective and when it might not be the best fit.
Not all pricing strategies will be appropriate for all market situations. It is very important to know when to use each pricing strategy.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.