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Posts tagged as “Duration”

Doing TikTok Advertising Right

The landscape of digital advertising is constantly evolving, and TikTok has emerged as a dominant force that demands a unique strategic approach. With its fast-paced, entertainment-first content and massive global user base, success on the platform requires advertisers to abandon traditional marketing models.

Running A Price Campaign

A pricing campaign, whether it involves temporary discounts, a new pricing model, or a product launch price, requires careful planning to achieve specific business goals without damaging brand perception or long-term profitability.

Designing and Executing an Effective Salesforce Incentive Campaign

Running a successful incentive campaign within Salesforce is a powerful strategy for driving specific sales behaviors, increasing platform adoption, and ultimately boosting revenue. The modern sales landscape requires more than just standard commission plans; it demands targeted, engaging, and transparent programs that motivate the entire sales force.

Supporting Marketing Campaigns with Telemarketing

Telemarketing, when strategically integrated, serves as a powerful and indispensable component of modern, multi-channel marketing campaigns. Far from being an outdated method, it provides a vital human connection that complements the reach and efficiency of digital marketing efforts.

(5/6) Production: A Manager’s Guide to Operations Management

Operations Management (OM) is the systematic direction and control of the processes that transform inputs (labor, energy, materials, information) into finished goods or services. For the modern manager, OM is not a back-office function but a critical source of competitive advantage, determining the company's ability to compete on cost, quality, speed, and flexibility.

Planning Overseas Assignments

Planning overseas assignments involves a complex process to ensure both the employee and the company are well-prepared for a successful international relocation and work period. This planning typically covers legal, financial, logistical, and cultural aspects.

Shareholder Value Analysis (SVA)

Shareholder Value Analysis (SVA), often associated with the work of Alfred Rappaport, is a sophisticated approach to financial management and strategic decision-making. It is founded on the principle that the primary objective of a company should be to maximize the economic value created for its equity shareholders.