The concept of Supply Chain Management (SCM) has become an important consideration for firms – supply chains have simply become increasingly complex.
Posts tagged as “distribution”
This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.
This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.
This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing Mix focus on the role of customers in a business.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.