Customer research is an essential, systematic process for gathering and analyzing information about your current and potential customers. It goes beyond mere assumptions to uncover deep insights into their needs, preferences, motivations, and behaviors. B
Posts tagged as “Coca-Cola”
A Vertical Marketing System (VMS) is a coordinated distribution channel structure in which producers, wholesalers, and retailers act as a unified system to achieve greater efficiency and market impact.
Ethnology—the comparative and analytical study of cultures—may sound far removed from business at first, but in reality it provides a powerful lens for understanding people, behaviors, and markets.
For business leaders, the terms "big brand" and "mega-brand" are often used interchangeably. But for those of us in the business of building and growing brands, the distinction is critical.
Competing in the global market is a complex but often necessary step for business growth. It requires a strategic and well-thought-out approach that goes beyond simply selling products in another country.
When a company earns profits, it faces a critical decision: should it reinvest those earnings back into the business or distribute some of the profits to shareholders?