For the professional manager, marketing is the strategic discipline focused on creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is the engine of demand creation, revenue generation, and sustainable competitive advantage.
Posts tagged as “Churning”
The Net Promoter Score (NPS) is a widely used customer experience (CX) metric that measures customer loyalty and satisfaction.
How Business Journalism Fuels the Entrepreneurial Fire? How business journalism acts as the fuel that propels the engine of entrepreneurship.