Posts tagged as “choice between Product Orientation and Market Orientation”

Approaches to Marketing: Market Orientation

June 20, 2022 |

BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING?

Companies using Market Orientation intend to make products that the customers want to buy rather than just making and selling products that the company produces.

Approaches to Marketing: Product Orientation

June 17, 2022 |

BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING?

Companies using Product Orientation intend to make products that can be made and then try to tempt the customers who will purchase those products.