That's a fun one! A 404 error page is a fantastic, often-overlooked opportunity to show off a brand's personality, engage the user, and even guide them back into the site.
Posts tagged as “Brand Personality”
Think of it like an actual pyramid: it's broad and foundational at the bottom, narrowing as it reaches the peak. Each layer builds upon the one below it, creating a comprehensive and cohesive picture of your brand.