Product extension is a critical strategy for businesses looking to maximize their brand equity, grow market share, and prolong the profitable life of their existing products. It involves using the brand's established name and customer trust to introduce new offerings.
Posts tagged as “Brand Extension”
Brand extension refers to the use of an existing brand to launch new products under that same brand name. It helps to prolong brand life cycle.
Extension strategies are means of lengthening the life of a product to delay its decline; attempts to prolong Product Life Cycle (PLC).
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.