Strategic Management is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. For managers, strategy is not an annual planning exercise; it is a continuous, dynamic process of defining competitive positioning and making trade-offs to secure long-term advantage.
Posts tagged as “Blue Ocean”
Sun Tzu's The Art of War, an ancient Chinese military treatise, contains timeless wisdom that is highly applicable to modern business strategy and management.
Two distinct strategic approaches have emerged where competition is a constant current: the red ocean strategy and the blue ocean strategy.