Posts tagged as “benefits sought”

Behavioral Market Segmentation

October 27, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

This article is about behavioral market segmentation. Behavioral factors include outlet type, occasions, usage loyalty and benefits sought.

4 Different Ways to Segment a Market

October 21, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

There is no one correct method to segment a market into smaller pieces. The key task is to find the variable that splits the market into actionable segments.