Asset-Led Marketing — Super Business Manager

Basics of Customer Relationship Management (CRM)

June 2, 2023 |

BUSINESS MANAGEMENT, MARKETING and MARKETING OF SERVICES

Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.

Introduction to Social Marketing

June 27, 2022 |

BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING?

Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.

Approaches to Marketing: Asset-Led Marketing

June 21, 2022 |

BUSINESS MANAGEMENT and MARKETING

Asset-Led Marketing is an approach to Marketing based on the firm’s existing strengths instead of purely on production or satisfying customers.

Approaches to Marketing: Market Orientation

June 20, 2022 |

BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING?

Companies using Market Orientation intend to make products that the customers want to buy rather than just making and selling products that the company produces.

Approaches to Marketing: Product Orientation

June 17, 2022 |

BUSINESS MANAGEMENT, MARKETING and WHAT IS MARKETING?

Companies using Product Orientation intend to make products that can be made and then try to tempt the customers who will purchase those products.

Posts tagged as “Asset-Led Marketing”

Basics of Customer Relationship Management (CRM)

Introduction to Social Marketing

Approaches to Marketing: Asset-Led Marketing

Approaches to Marketing: Market Orientation

Approaches to Marketing: Product Orientation