Asset-Led Marketing is an approach to Marketing based on the firm’s existing strengths instead of purely on production or satisfying customers.
Posts tagged as “approaches to Marketing”
Approaches to Marketing: Market Orientation
June 20, 2022 |
Companies using Market Orientation intend to make products that the customers want to buy rather than just making and selling products that the company produces.
Approaches to Marketing: Product Orientation
June 17, 2022 |
Companies using Product Orientation intend to make products that can be made and then try to tempt the customers who will purchase those products.