A well-designed customer loyalty programme can transform occasional buyers into lifelong advocates. It encourages repeat purchases, increases customer lifetime value, and builds emotional connection between brand and customer.
Posts tagged as “Amazon”
That's an excellent topic! The Value Disciplines in marketing, developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders, are a core framework for strategic positioning.
The landscape of marketing is shifting more rapidly than perhaps any other business function. Driven by breakthroughs in Artificial Intelligence, the demise of traditional tracking methods, and a profound change in consumer expectations, the future of marketing is not about maximizing reach; it's about achieving hyper-relevance at scale while upholding consumer trust and privacy.
Disaster planning, often referred to as Business Continuity Planning (BCP) and Disaster Recovery Planning (DRP), is the process of creating a system of prevention and recovery from potential threats to a company. The goal is to ensure that a business can continue operating, or quickly resume critical functions, following a disruptive event.
Setting up a suggestion scheme is a powerful way to harness the collective intelligence of your organization to drive innovation, improve processes, and boost employee engagement.
Becoming a business manager for the first time is both exciting and challenging. It is a pivotal career moment where leadership potential is tested, organizational dynamics are revealed, and professional reputation begins to form.
The convenience of the digital economy has transformed how we transact. From automated subscription services to one-click global purchases, managing payments online is no longer a fringe activity—it is the bedrock of modern personal and business finance.
The idea of a "borderless world," popularized by strategist Kenichi Ohmae in the 1990s, envisioned an era where national boundaries would be largely irrelevant to the free flow of goods, services, capital, and information.
Innovation is the lifeblood of competitive organizations, driving growth, efficiency, and resilience. It is no longer confined to the Research and Development (R&D) department; instead, it is an essential mindset woven into the fabric of every major business function.