Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
Posts tagged as “alcohol”
The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
Here are situations where the market system can fail from provision of demerit goods and merit goods. Government interventions might be necessary.
This article introduces Direct TAXation and Indirect TAXation. It also explains reasons for TAXation and describes the impact of TAXation on incentives.
Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.
Geographic market segmentation divides the market into different geographical units. Geographic factors include location, climate and population density.
The pace of market growth will depend on many factors. It is the Marketing Department’s job to identify different features of markets.
We can all be good leaders. All of us are leaders to some extent. Because we are able to inspire others to achieve greatness.